Product & Company
Garnier is one of the significant players in the Market which diversifies its Skin & Hair Care Product Range from Shampoos, Conditioners, Skin Lotions & Moisturizers to Facewash & Human body Treatment Canisters.
Garnier is known as a sub-brand of worldwide Fashion significant L'oreal which has its occurrence across countries like UNITED STATES, Singapore, Italia, Australia, Canada, India and many others. Its a major international Brand which can be famous for their Cosmetics & Fashion products. Its reduced product which is meant for top class people who are concerned & mindful about their Pores and skin & may wish to make their skin & body seem beautiful at all times.
Garnier can be described as mass-market merchandise and it has come up in Indian Marketplaces in a very big way after launching its Fructis Distinctive line of Shampoos & Conditioner that they identify because their Nutritioniste range. One of their particular key proprietary ingredients is actually a fruit put emphasis used in all of their products. This can be a combination of fresh fruit acids, vitamin B3 and B6, fructose and glucose.
MAJOR EMPHASIS AREAS OF ASSIG ME Big t
1 . Salience Dimensions of Garnier
i) Depth of Brand Awareness
Ease of reputation & remember
Strong Company Image & its easy availability in Indian Market: Garnier is known as a Skin Care range of products that is accessible in Indian Retail Stores and it is easy for Customers to call to mind the brand if they are looking to buy Shampoo or conditioner or Moisturizing hair product or a Facial cream.
Visibility of Bottles in Retail Stores:
Saving money Color selection of its Fructis Line of Shampoos & Air con make the containers look besides other competitive brands like Sunsilk & Dove.
вЂў Strength of Clarity & Category Membership
Use of Fruits Concentrates in every of usana products which gives the Brand a Pure & atural Feel:
Since range of its Shampoos, Conditioners & Encounter Wash incorporates Fruit Put emphasis, it is very much liked by their Customers & they tend to exhibit loyalty on the brand.
Appearance of recent Women while ambassadors & endorsers of product within their advertisements:
Garnier as a brand can be endorsed by simply Celebrities including Sonam Kapoor, Esha Deol & Isha Kopikkar, therefore it gives the Manufacturer a very young, fresh & lively feel and attracts girls who are in their young as well as modern & urbanised Women these days.
ii) Breadth of Brand Consciousness
Dedication & Quality of the Brand causes it to be stand in addition to its Competitors:
All of Garnier Products gives a lot of Satisfaction following its work with, therefore , I've always sensed a sense of Company Loyalty toward Garnier and it is the only Manufacturer that makes my mind while i have to purchase a Moisturizing hair product or a Shampoo or conditioner.
Brand justifies itself like a natural, fresh & clean Product to be used by teenage girls & young females:
Its specifically focused Nutritioniste Line gives me a sense of feeling that I am not applying any man-made & artificial concentrate on my hair & Skin and for that reason, I depend on the Brand that makes my curly hair look shiny & soft & my own Skin very soft & beautiful.
Aims at Upper Middle Class of urban girls that are conscious of making their particular Skin seem beautiful:
Garnier is a Pores and skin & magnificence product which is aimed at a unique segment of Urbanized, young & modern day women who may wish to make all their skin appear healthy & beautiful constantly. So , their price range is undoubtedly that it suits Upper-Middle Course segment of girls and is greatly favored by these people. Brand Picture of Garnier perceived as Caring & Concerned about splendor of Of india Women:
Garnier as a brand is a symbol of Warmth & Affection becoming given to Indian Women as they are very much conscious of making themselves look fairer & gentle & their head of hair look good & beautiful. So , for brand spanking new age contemporary women its always an improved buy & a premium merchandise to ponder over it to purchase & consume.
Advertisements centered on attracting new clients to the Company: The...