Panda Resort – Advertising Research
Student IDENTITY: HIH0848
Name: Jenzen Tse
Lecture: Terry Sir
One of the biggest Hk based organisations " Hopewell Holdings Limited” is a great infrastructure and property firm was founded by Sir Gordon Wu Ying Sheun. Hopewell was listed on the Hong Kong Exchange Market seeing that 1972. It includes involved with diverse investments in system projects, home developments, structure management, hospitality and catering management. They have property capital of more than three or more million sq ft in Hong Kong, mostly happen to be invested in business and recurring purposes.
Panda Motel is one of the additional businesses of Hopewell Loge Limited, which located in one of the busiest district of Hk, Tsuen Wan where was your first dish town manufactured by the Hk Government inside the 1950's as they have foreseen and discovered its potential. It is a caused hotel with 30 floor surfaces, providing more than 1000 guestrooms with different designs in different amounts. Fully outfitted facilitations can also be including damages, gym, convention rooms, some restaurants, sport bar, sites, ballroom and an executive business middle. It is great to take geographical advantage that to be located at the hub of Tsuen Wan, below 30 minutes away from Hong Kong Airport terminal and Asia Expo, general public transports like MTR and West Train are only handful of minute walks from Content quality google Hotel, shuttle buses toward Kowloon are usually provided for the clients. A lot more than 5 departmental stores and 1000s of stores can be reached in a very short time.
Panda Resort Swot Research
1 . Advantages
Potential to catch most corporate and business business in Tsuen Wan, Kwai Tsing, Lai Chihuahua Kok, Cheung Sha Wan and Lantau Island by simply sales flash activity Recently renovated areas and each of our upgraded facilities catering pertaining to high-yield corporate and business business Covered walkways straight from hotel reception to nearby MTR areas 18-25 mins drive to Hong Kong Disneyland, Hong Kong International Airport and Asia World Expo through Tsing Yi North Coastal Street Easily accessible to Central Organization District plus the Hong Kong Event and Convention Centre throughout the Western Harbor Tunnel Totally free hotel shuttles bus service to and coming from Tsimshatsui via Mongkok, Chinese suppliers Hong Kong Town and Hunghom MTR.
2 . Weaknesses
Relatively small room size compared with the major rivals as L'Hotel Nina, Regal View, Regal Riverside, Harbor Plaza 8 degree and L'hotel Tropical isle south. Zero spectacular views
External prospect is not really contemporary
Outdated ordinary shabby furniture
Positioned in a busy location with loud and atmosphere polluted environment
Keep a good contact with the actual exhibitions and events organizers to develop even more trade reasonable business The construction works for Guangzhou – Shenzhen – Hong Kong Exhibit Rail Website link is undergoing To organize sales pitches and offer unique rate to high-production travel companies to build consciousness and develop on-going organization relationships Individual Visitor Plan open door to individuals in Mainland China go Hong Kong with no joining the tour group Improve overseas exposure simply by attending international major trade fairs Available sky insurance plan and tracks to delivers convenience to get airlines staff, stopover, layover and transit passengers
Even more competitive hotels opened or will be opened up in Tsuen Wan region: L'Hotel/ Nina/Silka Far East Hotel/Royal view Hotel/Cosmopolitan Hotel (2012 4th quarter) The carrying on impact in the financial crisis
More local head-quarters and offices relocated from Hk to Mainland China and other Asian countries Intensive of competition due to the increased hotel room supply Tsunami tragedy in Asia discouraged as well as leisure travellers to...